At first the owners of Triven Remodeling weren’t sure what they wanted for their logo other than wanting it to be simple but catchy. So I started out by creating concepts based on their business name. The name Triven is a combination of the owners’ favorite numbers – “Tri” = three and “ven” comes from seven.
These are the concepts I thought were the best:
The owners asked for some time to think about it while they tended to other aspects of setting up their business. During this time they ended up buying a tractor for land clearing work and coming up with a tagline – “Do What Drives You”.
They also decided they wanted a simpler logo that had more of a serious look and feel rather than the innovative/creative direction I had been going in.
They sent me two examples of logos they had created on a free logo maker site that they liked and told me they wanted to use the color green and possibly include a tractor to emphasise the new land clearing aspect of their business.
So I started brainstorming ideas based off of the concepts they had sent me and trying to figure out how to include a tractor and their tagline in the design.
After experimenting with a LOT of different concepts, we eventually arrived at the final logo design:
The put their new logo on hats and several different styles of shirts:
And are considering investing in branded stationary and business cards:
Do you like this brand identity design?