Brand Identity Design For The Helping Hand

The Helping Hand is a handyman service. They fix things, do small remodeling and painting projects, and offer landscaping/lawn maintenance services. 

(This brand identity design is actually a redesign – if you’re interested you can see the original logo, business cards, and flyer I created for them way back in 2012 in this post on my old blog.) 

For their new brand identity, the owner wanted something casual and friendly that matched the company name. The idea was to use a handprint – as if someone had gotten paint all over their hand and used that to mark the company materials. 

Fun Fact: Their very first company t-shirts were created using that exact method! 

So I started experimenting with different variations of that idea:

logo concepts

We selected this version as the final design because it emphasized the casual and friendly nature of the company: 

For their updated business cards I created several concepts that would work for a single-sided business card in either a single color print (blue design on a plain white card) or a more expensive full color print (white design with a blue background)

business card concepts

Later I created an additional design so that the owner could print some two-sided business cards. 

They also asked me to design their Facebook cover image: 

The Helping Hand Facebook Cover

And create a service area map for them:

Service Area Map For The Helping Hand

And to create designs for hats, t-shirts, yard signs, and car magnets: 

They’re also considering a vehicle wrap or vinyl lettering. Perhaps something like this:

truck with logo

Do you like this brand identity design?

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